Sell them what they want not what they need

Posted by admin | July 29, 2008 .

I just got lazy here and posted one of Perry Marshall’s emails. I’ve left his link (not my affiliate link) as a token. He makes a good point we should all bear in mind.
In the late ’80s, an infomercial was shot for a product that everybody *should* have: a video designed to help parents talk [...]

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